image - Fitzhugh Media, home the Southwest Star Magazine -

The Southwest Star was formed with the goal of providing an independent magazine for Mercedes-Benz and Porsche owners. We understand the passion. This is a group that demands a steady diet of outstanding experiences and the latest information about their favorite manufacturers.

With Mercedes-Benz and Porsche being two manufacturers, some may wonder if we'll run out of things to write about. Not a chance. Although Mercedes-Benz is arguably the world's premier luxury automobile manufacturer, they have many other interests. This allows our coverage of Mercedes-Benz to extend much further than vehicles. The same can be said of Porsche. For over 70 years, Porsche has been driven to create the perfect sports car. However, like Mercedes-Benz, their pursuits reach much further. These two marques allow our content to include fashion, design, motorsports, innovations, history, lifestyle, philanthropic endeavors, news, events, and of course, vehicles.

Despite a complete lack of advertising, thousands of people found the first edition of The Southwest Star Magazine. When the second edition was released, readership doubled. We're in our seventh year, and we had over three million read people read the magazine in 2018. We have a simple marketing strategy; give the magazine away. We're optimistic that if we couple this stratagem with sound editorial content and lavish photography, our circulation base will continue to increase.

Click on an issue, read through it, and let us know what you think. If you're into car culture and enjoy attending events, hopefully this will turn you on to some new things and help keep you involved.