image - Fitzhugh Media, home the Southwest Star Magazine -


About Fitzhugh Media

Two words sum up what we produce: Digital Media. However, it may be better to start with "why". The Wright brothers believed flying would change the world. Their "what" was the airplane, and it was a natural progression of the "why". We believe digital content has changed the world, and publishers who fail to embrace progress will be left behind.

Fitzhugh Media is a publishing company and our principal business is producing digital content for worldwide consumption. In addition to postproduction audio and video editing, our flagship product is The Southwest Star Magazine.

Why digital media?

To quote a catchphrase credited to bank robber Willie Sutton - "Because that's where the money is." The founder of Fitzhugh Media wrote freelance magazine articles for over 15 years. He still subscribes to hardcopy magazines and has a physical newspaper delivered to his home six days per week. However, he's a minority. There's nothing wrong with paper, but modern consumers both want and use digital media. Traditional hardcopy is going the way of cave drawings.

Have you used the yellow pages lately? Do you pick up the phone and call the companies you see on bus stop benches or billboards? Neither do most of the people you're trying to reach. That's because internet marketing is the leading mode of advertising available today.

Still not convinced? In 2014, the New York Times released their Innovation Report. It's a 97 page report that outlines the challenges facing the print industry and the New York Times in particular. In the report, the New York Times states they have 1.25 million print subscribers. They also state they have 30 million web readers per month and 20 million of them are on mobile devices. People read in a digital format. Your target audience uses digital media and you should be where the money is.

The Southwest Star Magazine

We're based in the southwest. This is the largest Mercedes-Benz and Porsche market in the United States. This places us at ground zero for this large and active community, but our outreach is global. The readership numbers show our coverage is hitting the mark.

A picture is worth a thousand words, so read an issue and let us know what you think. If you're into car culture and enjoy attending events, hopefully this will turn you on to some new things and help keep you involved.


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